New YouTube Filter to Protect Kids on the Mobile Web

Thousand Oaks, CA - Mobicip.com, the leading Internet safety and parental control service for mobile devices like the iPhone, iPod Touch and iPad, now offers a YouTube filter for parents and educators to ensure their children's safety when they access videos on the popular site. The YouTube filter is a feature of the Mobicip Safe Browser app, which is available for download from the Apple App Store.

The Internet is evolving quickly and user-generated content is taking prime of place, especially on YouTube. Keeping children safe is a challenge when the content is updated dynamically and inappropriate videos can be displayed or accessed by chance. It is neither sufficient nor fair to shield YouTube completely from young users. Mobicip’s intelligent real-time analysis engine now has the ability to separate and analyze YouTube content dynamically and block only the objectionable ones for a specified age-level. This is accomplished with no noticeable slowdown or impact on the performance of the mobile device since Mobicip is a cloud-based Software-as-a-Service (SaaS) solution.

“At Mobicip, we review customer feedback constantly and try to identify common themes,” says Suren Ramasubbu, co-founder and CEO of Mobicip.com and a father of two. “While Mobicip has always filtered YouTube, it was being filtered just like a regular website. Parents and educators want to block only objectionable videos and not the entire YouTube site or the entire page that contains one bad video. A true YouTube filter is a huge challenge because it can be done only by analyzing the videos dynamically, and that is Mobicip’s distinct advantage,” says Ramasubbu. “A YouTube filter was highly sought after by Mobicip's users, and we are happy to make it available for parents and educators as yet another tool to keep children safe online.”

Visit the Mobicip blog or Mobicip YouTube Channel to learn How To Setup YouTube Filtering Using Mobicip on the iPhone, iPod Touch, and iPad.

Mobicip’s Safe Browser app is available on the iPhone App Store, and the Premium subscription can be purchased at www.mobicip.com. The full press release is available at www.mobicip.com/press.

About Mobicip’s Web Filtering and Dynamic Parental Control Software
Mobicip is the most popular content filtering solution available on the App Store. The best-selling Mobicip Safe Browser app has been consistently rated among top paid apps, downloaded and used by tens of thousands of parents and several K-12 schools and school districts in the US, and was recently recognized by the 2010 Parents’ Choice Awards as a Top Mobile App. Mobicip's dynamic content filtering includes a new YouTube filter for parents and educators to ensure their children’s Internet safety while they are on one of the most popular sites on the web. In addition to enabling online learning by supporting iOS-based devices, Mobicip partners with schools like Comal ISD to create custom app solutions that further enable online learning.  Learn more at www.mobicip.com.